search query: @journal_id 1668 / total: 273
references: 52-61 / 273
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52.
The current practices in food advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 527-553
 2009 Kim, K.
Cheong, Y.
Zheng, L.
53.
Consumer attitudes and interactive digital advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 501-525
 2009 Cheng, J. (et al.)
54.
Social influence model and electronic word of mouth
International Journal of Advertising
2009 : VOL. 28:3, p. 439-472
 2009 Okazaki, S.
55.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
56.
Editorial: The six principles of digital advertising
International Journal of Advertising
2009 : VOL. 28:3, p. 411-418
 2009 Taylor, C.R.
57.
Editorial, Product placement: a hot topic gets hotter
International Journal of Advertising
2009 : VOL. 28:5, p. 753-756
 2009 Taylor, C.R.
58.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
59.
Memory and perception of brand mentions and placement of brands in songs
International Journal of Advertising
2009 : VOL. 28:5, p. 807- 842
 2009 Delattre, E.
Colovic, A.
60.
Product placement in entertainment media
International Journal of Advertising
2009 : VOL. 28:5, p. 783-806
 2009 Chang, S.
Newell, J.
Salmon, C.T.
61.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
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