search query: @indexterm Coffee industry / total: 54
references: 53-54 / 54
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53.
Why Folger's is getting creamed back east. !Procter & Gamble Co. !General Foods Corp.
Fortune
1978 : 1 JUL VOL.98 p.68-76
 1978 Menzies, H. D.
54.
A few questions on consumer information processing: two product cases, coffee and toothpaste.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.243-249
 1978 Park, C. W.
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