search query: @indexterm Marketing strategy / total: 884
references: 53-62 / 884
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53.
How well do traditional theories explain the internationalisation of service MNEs from small and open economies? - Case: national telecommunication companies
Management International Review
2009 : VOL 49:1 p. 121-144
 2009 Laanti, R.
McDougall, F.
Baume, G.
54.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
55.
Price competition in the intercity passenger transport market: A simulation model
Journal of Transport Economics and Policy
2008 : MAY, VOL. 42:2 p. 225-254
 2008 Ivaldi M.,
Vibes C.,
56.
Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms
Journal of Management Studies
2008 : DEC, VOL. 45:8, p. 1329-1353
 2008 Morgan, R.E.
Berthon, P.
57.
Resource configuration in family firms: Linking resources, strategic planning and technological opportunities to performance
Journal of Management Studies
2008 : JAN, VOL. 45:1, p. 26-50
 2008 Eddleston, K.A.
Kellermanns, F.W.
Sarathy, R.
58.
Identifying and exploiting the inter relationships between technological and marketing capabilities
Long Range Planning
2008 : OCT, VOL. 41:5, p. 530-554
 2008 Prasnikar, J. (et al.)
59.
Quick thinking
Business Strategy Review
2008 : SUMMER, VOL. 19:2, p. 54-59
 2008 Vermeulen, F.
60.
Exploring the construct of segmentation effectiveness: insights from international companies and experts
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 129-156
 2008 Foedermayr, E.K.
Diamantopoulos, A.
61.
Impact of marketing model application and competitive intelligence utilization on strategic response capability
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 91-110
 2008 Heinrichs, J.H.
Lim, J-S.
62.
Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
European Journal of Marketing
2008 : VOL. 42:1/2 p. 222-237
 2008 Ward, S.
Lewandowska, A.
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