search query: @indexterm SEGMENTATION / total: 227
references: 53-62 / 227
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53.
The marketing campaign: the British general election of 2005
Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1151 – 1160
 2005 Lees-Marshment, J.
54.
Product attribute-based voter segmentation and resource advantage theory
Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1079 – 1115
 2005 Baines, P. R. (et al.)
55.
The segmentation of canary island tourism markets by expenditure: implications for tourism policy
Tourism Management
2005 : DEC, VOL. 26:6, p. 961-964
 2005 Díaz-Pérez, F. M.
Bethencourt-Cejas, M.
Álvarez-González, J. A.
56.
Market segmentation by motivations to travel: British tourists visiting Turkey
Journal of Travel & Tourism Marketing
2005 : VOL. 19:1, p. 1-14
 2005 Andreu, L. (et al.)
57.
The role of geodemographic segmentation in retail location strategy
International Journal of Market Research
2005 : VOL. 47:3, p. 295-316
 2005 González-Benito, Ò.
González-Benito, J.
58.
Consumer heterogeneity in the longer-term effects of price promotions
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 441-457
 2005 Lim, J.
Currim, I.S.
Andrews, R.L.
59.
Market segmentation: a neural network application
Annals of Tourism Research
2005 : VOL. 32:1, p. 93-111
 2005 Bloom, J.Z.
60.
Portfolio-Segmentierung und Eigenkapitalersparnis im Retail-Geschäft von Banken
Betriebswirtschaft
2004 : SEP/OCT, VOL. 64:5, p. 571-589
 2004 Paul, S.
Stein, S.
Kaltofen, D.
61.
The secret of multi-branding
Admap
2004 : NOV, VOL. 39:10, (455), p. 15-17
 2004 Sister, L. van
62.
Is lifestage losing its meaning?
Admap
2004 : SEP, VOL. 39:8 (453), p. 24-27
 2004 O'Donoghue, D.
Steele, L.
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