search query: @journal_id 588 / total: 237
references: 53-62 / 237
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53.
Impact of marketing strategy on performance: empirical evidence from a liberalized developing country.
International Marketing Review
1993 : VOL. 10:1, p. 4-18
 1993 Okoroafo, S.
Russow, L. C.
54.
International franchising in the context of competitive strategy and the theory of the firm.
International Marketing Review
1992 : VOL. 9:5, p. 5-18
 1992 Huszagh, S. M.
Huszagh, F. W.
McIntyre, F. S.
55.
Euromarketing : charting the map for globalization.
International Marketing Review
1992 : VOL. 9:5, p. 31-42
 1992 Dalgio, T.
56.
Decentralised R$D for global product development : strategic implications for the multinational corporation.
International Marketing Review
1992 : VOL. 9:5, p. 60-70
 1992 Ogbuehi, A. O.
Bellas, R. A. Jr.
57.
Transforming the consumer in Russia and Eastern Europe.
International Marketing Review
1992 : VOL. 9:5, p. 43-59
 1992 Shama, A.
58.
The internationalization process of franchise systems : a conceptual model.
International Marketing Review
1992 : VOL. 9:5, p. 19-30
 1992 Eroglu, S.
59.
Effects of government export policies on Turkish export trading companies.
International Marketing Review
1992 : VOL. 9:3, p. 62-76
 1992 Dicle, I. A.
Dicle, U.
60.
Attitude-behaviour inconsistency in exporting.
International Marketing Review
1992 : VOL. 9:3, p. 40-61
 1992 Eshghi, A.
61.
The economic community of Western African States : status, problems and prospects for change.
International Marketing Review
1992 : VOL. 9:3, p. 25-39
 1992 Greer, T. V.
62.
Redefining the strategic competitive unit : towards a new global marketing paradigm.
International Marketing Review
1992 : VOL. 9:3, p. 5-24
 1992 Schill, R. L.
McArthur, D. N.
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