search query: @indexterm Advertising / total: 1883
references: 56-65 / 1883
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56.
The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisement
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642
 2010 Micu, C.C.
Chowdhury, T.G.
57.
The effect of involvement on ad judgement in a computer-mediated environment: The mediating role of presence
International Journal of Advertising
2010 : VOL. 29:4 p. 597-620
 2010 Nicovich, S.G.
58.
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 489-501
 2010 Martin, B. A. S.
Xavier, R.
59.
The political role of government-sponsored social marketing campaigns
European Journal of Marketing
2010 : VOL 44:7/8, p. 1206-1227
 2010 Raftopoulou, E.
Hogg, M. K.
60.
Self-concept, emotions and consumer coping: smoking across Europe
European Journal of Marketing
2010 : VOL 44:7/8, p. 1101-1120
 2010 Hamilton, K.
Hassan, L.
61.
Organisational channel discrepancies between CVBs and meeting planners in the USA
International Journal of Tourism Research
2010 : MAR/APR, VOL. 12:2, p. 103-115
 2010 Kim, D-Y.
Lehto, X.Y.
Kline, S.F.
62.
Leading creative people: lessons from advertising guru Jacques Seguela
European Management Journal
2010 : AUG, VOL. 28:4, p. 278-284
 2010 Haag, C.
Coget, J-F.
63.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
64.
Assigning television commercial videotapes to time slots under alternative message spacing policies
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 431-450
 2010 Brusco, M.J.
Singh, R.
65.
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348
 2010 Taylor, C.R.
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