search query: @indexterm Product preference / total: 78
references: 56-65 / 78
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56.
La mise en ceuvre du modele interactif de concurence spatiale (MICS) subjectif.
Recherche et Applications en Marketing
1990 : VOL. 5:1, p. 3-18
 1990 Cliquet, G.
57.
The Comprehension/ Miscomprehension of Print Communication: Selected Findings
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443
 1989 Jacoby, J.
Hoyer, W.
58.
Some Exploratory Findings on the Development of Musical Tastes
Journal of Consumer Research
1989 : JUNE, VOL.16,p.119-124
 1989 Holbrook, M.
Schindler, R.
59.
The Effects of Background Music in Advertising: A Reassessment
Journal of Consumer Research
1989 : JUNE, VOL. 16,p.113-118
 1989 Kellaris, J.
Cox, A.
60.
Utility and Choice: An Empirical Study of Wife/Husband Decision Making
Journal of Consumer Research
1989 : JUNE, VOL. 16, p.87-97
 1989 Menasco, M.
Curry, D.
61.
Pour un developpement des mesures de l'affectif en marketing : synthese des prerequis.
Recherche et Applications en Marketing
1989 : VOL. 4:4, p. 71-87
 1989 Derbaix, C.
Pham, M. T.
62.
Product-level choice: A top-down or bottom-up process?
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 289-299
 1989 Park, C. W.
Smith, D. C.
63.
How designers and buyers evaluate products.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 81-89
 1989 Wolter, J. F.
64.
Determinants and effects of the use of "made in" labels.
International Marketing Review
1989 : VOL. 6:1, p. 47-58
 1989 Johansson, J. K.
65.
Export and reverse investment : strategic implications for newly industrialized countries.
Journal of International Business Studies
1989 : SPRING, VOL. 20:1, p. 75-91
 1989 Chao, P.
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