search query: @indexterm STATISTICAL METHODS / total: 745
references: 56-65 / 745
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56.
Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 59-67
 2002 Shen, F.
57.
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 43-57
 2002 Li, H.
Daugherty, T.
Biocca, F.
58.
Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 29-42
 2002 McMillan, S.J.
Hwang, J-S.
59.
Managing the power of curiosity for effective web advertising strategies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 1-14
 2002 Menon, S.
Soman, D.
60.
Corporate diversification: a universal construct across international boundaries?
Journal of Asia-Pacific Business
2002 : VOL. 4:3, p. 27-51
 2002 Hall, E.H. Jr.
Lee, J.
61.
Formal organizational initiatives and informal workplace practices: Links to work-family conflict and job-related outcomes
Journal of Management
2002 : VOL. 28:6, p. 787-810
 2002 Anderson, S.E.
Coffey, B.S.
Byerly, R.T.
62.
Women and racial minorities in the boardroom: How do directors differ?
Journal of Management
2002 : VOL. 28:6, p. 747-763
 2002 Hillman, A.J.
Cannella, A.A. Jr.
Harris, I.C.
63.
Executives' perceptions of uncertainty sources: A numerical taxonomy and underlying dimensions
Journal of Management
2002 : VOL. 28:6, p. 725-746
 2002 Priem, R.L.
Love, L.G.
Shaffer, M.A.
64.
Influences on video poker machine performance: measuring the effect of floor location
Journal of Travel & Tourism Marketing
2002 : VOL. 12:4, p. 75-92
 2002 Lucas, A. F.
Roehl, W. S.
65.
Does Hollywood make too many R-rated movies? Risk, stochastic dominance, and the illusion of expectation
Journal of Business
2002 : JUL, VOL. 75:3, p. 425-451
 2002 Vany, A. De
Walls, W. D.
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