search query: @indexterm newspaper advertising / total: 87
references: 56-65 / 87
« previous page | next page »
 titleyearauthor
56.
Le marketing dans la presse medicale = Marketing in the medical press.
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 83-93
 1984 Michon, C.
57.
Marches publicitaires francais 1983-1984.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86
 1984
58.
The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules.
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99
 1984 Rust, R. T.
Leone, R. P.
59.
The dirichlet multinomial distribution as a magazine exposure model.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 100-106
 1984 Leckenby, J. D.
Kishi, S.
60.
Dagbladen in de verdrukking.
Economisch Statistische Berichte
1983 : NOV 2, VOL. 68:3429, p. 1010-1015
 1983 Ours, J. C. van
61.
Das Anzeigenblatt : ein neuer Werbeträger im Widerstreit der Interessen.
Marketing: Zeitschrift fur Forschung und Praxis
1983 : AUG, VOL. 5:3, p. 161-164
 1983 Müller, S.
62.
Can newspaper audiences be simulated?
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 67-71
 1983 Soley, L. C.
63.
Estimating newspaper turnover rates.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13
 1983 Sprague, J. D.
64.
Decorative models and the readership of magazine ads.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32
 1983 Reid, L. N.
Soley, L. C.
65.
Advertising substantion and advertiser response: a content analysis of magazine advertisements.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 107-117
 1983 Healey, J. S.
Kassarjian, H. H.
« previous page | next page »
SCIMA