search query: @indexterm ADVERTISING RESEARCH / total: 488
references: 58-67 / 488
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58.
Peer evaluation and readership of influential contributions to the advertising literature
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 65-75
 2002 Beard, F. K.
59.
Cultural values and important possessions: a cross-cultural analysis
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 923-931
 2002 Watson, J. (et al.)
60.
Comparative advertising effectiveness in different national cultures
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 907-913
 2002 Jeon, J. O.
Beatty, S. E.
61.
Point of View: Does Advertising Cause a "Hierarchy of Effects"?
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 19-26
 2001 Weilbacher, W. M.
62.
Benchmarking Advertising Efficiency
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 7-18
 2001 Luo, X.
Donthu, N.
63.
Effects of violence and brand familiarity on responses to television commercials
International Journal of Advertising
2001 : VOL. 20:3, p. 381-397
 2001 Shen, F.
64.
Perceptions of IMC and organisational change among agencies in South Africa
International Journal of Advertising
2001 : VOL. 20:3, p. 361-380
 2001 Kallmeyer, J.
Abratt, R.
65.
Attitudes of US doctors and dentists towards advertising: a comparative study
International Journal of Advertising
2001 : VOL. 20:3, p. 341-359
 2001 Yavas, U.
Riecken, G.
66.
A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada
International Journal of Advertising
2001 : VOL. 20:3, p. 297-318
 2001 Laroche, M. (et al.)
67.
Do advertising banks work? An international comparison
International Journal of Advertising
2001 : VOL. 20:3, p. 273-296
 2001 Nelson, J. P.
Young, D. J.
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