search query: @indexterm Brand names / total: 212
references: 58-67 / 212
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58.
On the macro countermeasures for developing brand names in Shanghai (original in Chinese)
Study of Finance and Economics (c)
1998 : 7, p.45-48
 1998 Yan, Guanghua
Zhang, Haitao
59.
A travel through national brand names in consumption market of China (original in Chinese)
Global Market Information Guide (c)
1998 : 5, p.11-12
 1998
60.
"China brandname" crisis and brandname development strategy (original in Chinese)
Economic Problems (c)
1998 : 6, p.22-24
 1998 Zhang, Fengliang
61.
Marken im Tanz der Elefanten.
Absatzwirtschaft
1998 : JUL, p. 28-29, 32
 1998 Altschul, K.
62.
The role of brand names and visual cues in enhancing memory for consumer packaged goods
Marketing Letters
1998 : APR, VOL. 9:2, p. 209-226
 1998 Mccracken, J. C.
Macklin, M. C.
63.
Brand leverage power: The critical role of brand balance
Business Horizons
1998 : FEB, VOL. 41:1, p. 75-84
 1998 Lane, V. R.
64.
El renacimiento de la marca a través de una gestión integral de la experiencia
Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.33-39
 1998 Costa, C.
65.
Brand Name Effects on Interproduct Similarity Judgments
Marketing Letters
1997 : OCT, Vol. 8:4, p. 419-427
 1997 Boush, D. M.
66.
Ganzheitliches Denken und Kontinuität *NESTLE AG
Markenartikel
1997 : VOL. 59:6, p. 10-12
 1997
67.
Brand names-new growth point of foreign trade (original in Chinese)
International Economics and Trade Research (c)
1997 : 2, p.67-70
 1997 Zhao, Guangchen
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