search query: @indexterm GLOBAL MARKETING / total: 132
references: 58-67 / 132
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58.
The power of perceived service quality in international marketing channels
European Journal of Marketing
1996 : VOL. 30:12, p. 22-38
 1996 Ruyter, K.
Wetzels, M.
Lemmink, J.
59.
The need for moral champions in global marketing
European Journal of Marketing
1996 : VOL. 30:5, p. 81-94
 1996 Amine, L. S.
60.
The birth of digital commerce
Fortune
1996 : DEC, VOL. 134:11, p. 97-99
 1996 Stipp, D.
61.
I'd like to buy the world a Coke: Consumptionscapes of the "Less affluent world"
Journal of Consumer Policy
1996 : SEP, VOL. 19:3, p. 271-304
 1996 Ger, G.
Belk, R. W.
62.
Passing through regionalism: the transition to global 13 markets
World Economy
1996 : NOV, VOL. 19:6, p. 621-634
 1996 Vernon, R.
63.
Global Competition in a Market Niche of Scienceware Products; Vaisala Oy
Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:10, p. 1193-1202
 1996 Honko, J.
64.
Not for the faint-hearted
Accountancy
1996 : JUL, VOL. 118:1235, p. 47
 1996 Champ, H.
65.
Chancen und Risiken eines Internet-Engagements.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 25-27
 1996 Hauenstein, T.
66.
The founding of specialist firms in a global fragmenting industry
Journal of International Business Studies
1996 : VOL. 27:1, p. 27-42
 1996 Mascarenhas, B.
67.
Building a truly global organization? ABB and the problems of integrating a multi-domestic enterprise
Scandinavian Journal of Management
1996 : JUN, VOL. 12:2, p. 123-137
 1996 Berggren, C.
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