search query: @indexterm BRANDS / total: 1643
references: 59-68 / 1643
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 titleyearauthor
59.
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 428-440
 2010 Hewer, P.
Brownlie, D.
60.
Ideas at work: sparkling innovation
Business Strategy Review
2010 : SUMMER, JUN, VOL. 21:2, p. 7-11
 2010 Birkinshaw, J.
Robbins, P.
61.
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 489-501
 2010 Martin, B. A. S.
Xavier, R.
62.
Brand-usage networks: a demand side approach to brand architecture
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 451-471
 2010 Serota, K. B.
Bhargava, M.
63.
The "killer" ad: an assessment of advertising violence
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838
 2010 Söderlund, M.
Dahlen, M.
64.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
65.
International strategies of emerging market firms
European Journal of Marketing
2010 : VOL 44:9/10, p. 1411-1436
 2010 Erdogmus, I. E.
Bodur, M.
Yilmaz, C.
66.
Consumer evaluation of technology-based vertical brand extension
European Journal of Marketing
2010 : VOL 44:9/10, p. 1366-1383
 2010 He, H.
Li, Y.
67.
Branding places: applying brand personality concept to cities
European Journal of Marketing
2010 : VOL 44:9/10, p. 1286-1304
 2010 Kaplan, M. D. (et al.)
68.
Managing i-branding to create brand equity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1260-1285
 2010 Simmons, G.
Thomas, B.
Truong, Y.
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