search query: @indexterm new products / total: 1069
references: 596-605 / 1069
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596.
Pour un positionnement a la carte : un exemple automobile.
Recherche et Applications en Marketing
1990 : VOL. 5:2, p. 45-63
 1990 Windal, P. M.
597.
Technological change, product strategies and human resources : defining anglo-german differences.
Journal of General Management
1990 : SPRING, VOL. 15:3, p. 39-54
 1990 Campbell, A.
Sorge, A.
Warner, M.
598.
Determination of Adopter Categories by Using Innovation Diffusion Models
Journal of Marketing Research
1990 : FEB, VOL. 27, p.37-50
 1990 Mahajan, V.
Muller, E.
Srivastava, R.
599.
New product success factors: a comparison of 'kills' versus successes and failures
R. and D. Management
1990 : JAN, VOL. 20:1, p. 47-63
 1990 Cooper, R.
Kleinschmidt, E.
600.
Speeding products to market: waiting time to first product introduction in new firms.
Administrative Science Quarterly
1990 : MAR, VOL. 35:1, p. 177-207
 1990 Schoonhoven, C.B.
Eisenhardt, K.M.
Lyman, K.
601.
Consumer evaluations of brand extensions
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41
 1990 Aaker, D.A.
Keller, K.L.
602.
New product diffusion models in marketing: a review and directions for research.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 1-26
 1990 Mahajan, V.
Muller, E.
Bass, F. M.
603.
Product positioning under price competition.
Management Science
1990 : FEB, VOL. 36:2, p. 175-199
 1990 Choi, S. C.
Desarbo, W. S.
Harker, P. T.
604.
Operationalisierung des Imagetransfers. Begrenzung des Transferrisikos durch Ähnlichkeitsmessungen.
Marketing: Zeitschrift fur Forschung und Praxis
1990 : VOL. 12:1, p. 5-10
 1990 Meffert, H.
Heinemann, G.
605.
Identifying factors which influence product innovation: a case study approach.
Journal of Management Studies
1990 : JAN, VOL. 27:1, p. 75-95
 1990 Romano, G. A.
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