search query: @indexterm new products / total: 1069
references: 597-606 / 1069
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title | year | author | ||
597. |
Journal of General Management
1990 : SPRING, VOL. 15:3, p. 39-54 |
1990 | Campbell, A. Sorge, A. Warner, M. |
|
598. |
Journal of Marketing Research
1990 : FEB, VOL. 27, p.37-50 |
1990 | Mahajan, V. Muller, E. Srivastava, R. |
|
599. |
R. and D. Management
1990 : JAN, VOL. 20:1, p. 47-63 |
1990 | Cooper, R. Kleinschmidt, E. |
|
600. |
Administrative Science Quarterly
1990 : MAR, VOL. 35:1, p. 177-207 |
1990 | Schoonhoven, C.B. Eisenhardt, K.M. Lyman, K. |
|
601. |
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41 |
1990 | Aaker, D.A. Keller, K.L. |
|
602. |
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 1-26 |
1990 | Mahajan, V. Muller, E. Bass, F. M. |
|
603. |
Management Science
1990 : FEB, VOL. 36:2, p. 175-199 |
1990 | Choi, S. C. Desarbo, W. S. Harker, P. T. |
|
604. |
Operationalisierung des Imagetransfers. Begrenzung des Transferrisikos durch Ähnlichkeitsmessungen.
Marketing: Zeitschrift fur Forschung und Praxis
1990 : VOL. 12:1, p. 5-10 |
1990 | Meffert, H. Heinemann, G. |
|
605. |
Journal of Management Studies
1990 : JAN, VOL. 27:1, p. 75-95 |
1990 | Romano, G. A. |
|
606. |
California Management Review
1990 : WINTER, VOL. 32:2, p. 24-43 |
1990 | Gupta, A.K. Willemon, D.L. |
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