search query: @indexterm new products / total: 1069
references: 599-608 / 1069
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 titleyearauthor
599.
New product success factors: a comparison of 'kills' versus successes and failures
R. and D. Management
1990 : JAN, VOL. 20:1, p. 47-63
 1990 Cooper, R.
Kleinschmidt, E.
600.
Speeding products to market: waiting time to first product introduction in new firms.
Administrative Science Quarterly
1990 : MAR, VOL. 35:1, p. 177-207
 1990 Schoonhoven, C.B.
Eisenhardt, K.M.
Lyman, K.
601.
Consumer evaluations of brand extensions
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41
 1990 Aaker, D.A.
Keller, K.L.
602.
New product diffusion models in marketing: a review and directions for research.
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 1-26
 1990 Mahajan, V.
Muller, E.
Bass, F. M.
603.
Product positioning under price competition.
Management Science
1990 : FEB, VOL. 36:2, p. 175-199
 1990 Choi, S. C.
Desarbo, W. S.
Harker, P. T.
604.
Operationalisierung des Imagetransfers. Begrenzung des Transferrisikos durch Ähnlichkeitsmessungen.
Marketing: Zeitschrift fur Forschung und Praxis
1990 : VOL. 12:1, p. 5-10
 1990 Meffert, H.
Heinemann, G.
605.
Identifying factors which influence product innovation: a case study approach.
Journal of Management Studies
1990 : JAN, VOL. 27:1, p. 75-95
 1990 Romano, G. A.
606.
Accelerating the development of technology-based new products.
California Management Review
1990 : WINTER, VOL. 32:2, p. 24-43
 1990 Gupta, A.K.
Willemon, D.L.
607.
Financial innovation and first-mover advantages
Journal of Financial Economics
1989 : DEC, VOL. 25:2, p. 213-240
 1989 Tufano, P.
608.
Broaden the search for clues to product commercialization
Journal of Business Strategy
1989 : NOV-DEC, VOL. 10:6, p. 37-40
 1989 Buggie, F. D.
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