search query: @author Blattberg, R. C. / total: 9
references: 6-9 / 9
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6.
An assessment of the contribution of log linear models to marketing research.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 89-97
 1981 Blattberg, R. C.
Dolan, R. J.
7.
A theoretical and empirical evaluation of price deals for consumer nondurables.
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 116-129
 1981 Blattberg, R. C.
Epen, G. D.
Lieberman, J.
8.
Segmentation strategies for new national brands.
Journal of Marketing
1980 : FALL, VOL. 44:4, p. 59-67
 1980 Blattberg, R. C.
Buesing, T.
Sen, S. K.
9.
The design of advertising experiments using statistical decision theory.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202
 1979 Blattberg, R. C.
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