search query: @author Broadbent, S. / total: 7
references: 6-7 / 7
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6.
Modelling with adstock.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 295-312
 1984 Broadbent, S.
7.
One way TV advertisements work.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 139-166
 1979 Broadbent, S.
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