search query: @author Dahlen, M. / total: 7
references: 6-7 / 7
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6.
Banner Advertisements through a New Lens
Journal of Advertising Research
2001 : JUL-AUG, VOL. 41:4, p. 23-30
 2001 Dahlen, M.
7.
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products
International Journal of Advertising
2001 : VOL. 20:2, p. 189-205
 2001 Dahlén, M.
Bergendahl, J.
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