search query: @author Diamantopoulos, A. / total: 37
references: 6-15 / 37
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6.
Market segmentation in practice: Review of empirical studies, methodological assessment, and agenda for future research
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 223-265
 2008 Foedermayr, E.K.
Diamantopoulos, A.
7.
Exploring the construct of segmentation effectiveness: insights from international companies and experts
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 129-156
 2008 Foedermayr, E.K.
Diamantopoulos, A.
8.
Home country image, country brand equity and consumers' product preferences: An empirical study
Management International Review
2008 : VOL. 48:5, p. 577-602
 2008 Zeugner-Roth, K.P.
Diamantopoulos, A.
Montesinos, M.A.
9.
Formative versus reflective indicators in organizational measure development: a comparison and empirical illustration
British Journal of Management
2006 : DEC, VOL. 17: 4, p. 263-282
 2006 Diamantopoulos, A.
Siguaw, J.A.
10.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
11.
Domestic country bias, country-of-origin effcts, and consumr ethnocentrism : a multidimensional unfolding approach
Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 80-95
 2004 Balabanis, G.
Diamantopoulos, A.
12.
Strategic innovation : the construct, its drivers and its strategic outcomes
Journal of Strategic Marketing
2003 : VOL 11:2, p. 117-132
 2003 Schlegelmilch, B. B.
Diamantopoulos, A.
Kreuz, P.
13.
Export sales forecasting by UK firms technique utilization and impact on forecast accuracy
Journal of Business Research
2003 : JAN, VOL. 56:1, p. 45-54
 2003 Diamantopoulos, A.
Winklhofer, H.
14.
Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 80-89
 2003 Reynolds, NL.
Simintiras, AC.
Diamantopoulos, A.
15.
International Abstracts of Research in Marketing
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 1-12
 2003 Diamantopoulos, A.
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