search query: @author Dixon, D. F. / total: 7
references: 6-7 / 7
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6.
An alternative paradigm for marketing theory.
European Journal of Marketing
1984 : VOL. 18:3, p. 40-50
 1984 Dixon, D. F.
Wilkinson, I. F.
7.
The poverty of social marketing.
Business Topics
1978 : 3 SUM VOL.26 p.50-56
 1978 Dixon, D. F.
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