search query: @author Donthu, N. / total: 11
references: 6-11 / 11
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6.
A longitudinal analysis of satisfaction and profitability
Journal of Business Research
2000 : FEB, VOL. 47:2, p. 161-171
 2000 Bernhardt, K. L.
Donthu, N.
Kennett, P. A.
7.
Sales response to outdoor advertising
Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 7-18
 1999 Bhargava, M.
Donthu, N.
8.
The internet shopper
Journal of Advertising Research
1999 : MAY/JUN, VOL. 39:3, p. 52-58
 1999 Donthu, N.
Garcia, A.
9.
The infomercial shopper
Journal of Advertising Research
1996 : MAR-APR, VOL. 36:2, p. 69-76
 1996 Donthu, N.
Gilliand, D.
10.
Improving the effectiveness of outdoor advertising: lessons from a study of 282 campaigns
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55
 1994 Bhargava, M.
Donthu, N.
Caron, R.
11.
The intensity of ethnic affiliation : A study of the sociology of hispanic consumption.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 214-220
 1986 Desphande, R.
Hoyer, W. D.
Donthu, N.
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