search query: @author Douglas, S. P. / total: 10
references: 6-10 / 10
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6.
Assessing the impact of country of origin on product evaluations : a new methodolical perspective.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 388-396
 1985 Johansson, J. K.
Douglas, S. P.
Nonaha, I.
7.
Examining performance of U.S. multinationals in foreign markets.
Journal of International Business Studies
1983 : WINTER, VOL. 14:3, p. 51-62
 1983 Douglas, S. P.
Craig, C. S.
8.
Comparative consumer research : the next frontier.
Management Decision
1982 : VOL. 20:4, p. 24-35
 1982 Wind, Y.
Douglas, S. P.
9.
Approaches to assessing international marketing opportunities for small- and medium-sized companies.
Columbia Journal of World Business
1982 : FALL, VOL. 17:3, p. 26-32
 1982 Douglas, S. P.
Craig, C. S.
Keegan, W. J.
10.
Measure unreliability: a hidden threat to cross-national marketing research.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 98-109
 1981 Davis, H. L.
Douglas, S. P.
Silk, A. J.
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