search query: @author Gaski, J. F. / total: 9
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6.
The index of consumer sentiment toward marketing.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 71-81
 1986 Gaski, J. F.
Etzel, M. J.
7.
The differential effects of exercised unexercised power sources in a marketing channel.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 130-142
 1985 Gaski, J. F.
Nevin, J. R.
8.
Dangerous territory : the societal marketing concept revisited.
Business Horizons
1985 : JUL/AUG, VOL. 28:4, p. 42-47
 1985 Gaski, J. F.
9.
The theory of power and conflict in channels of distribution.
Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 9-29
 1984 Gaski, J. F.
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