search query: @author Gupta, A. K. / total: 17
references: 6-15 / 17
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6.
Internal marketing: integrating R & D and marketing within the organization.
Journal of Consumer Marketing
1991 : SUMMER, VOL. 8:3, p. 5-18
 1991 Gupta, A. K.
Rogers, E. M.
7.
Accelerating the development of technology-based new products
California Management Review
1990 : WINTER, VOL. 32:2, p. 24-44
 1990 Gupta, A. K.
Wilemon, D. L.
8.
Why R and D resists using marketing information. (R and D = research and development
Research Management
1988 : NOV-DEC, VOL. 31:6, p.36-41
 1988 Gupta, A. K.
Wilemon, D.
9.
Managing the R/D-marketing interface
Research Management
1987 : MAR-APR, VOL. 30:2, p.38-43
 1987 Gupta, A. K.
Raj, S. P.
Wilemon, D.
10.
SBU strategies, Corporate-SBU relations, and SBU effectiveness in strategy implementation.
Academy of Management Journal
1987 : SEP, VOL. 30:3, p. 477-500
 1987 Gupta, A. K.
11.
Resource sharing among SBUs : strategic antecedents and administrative implications.
Academy of Management Journal
1986 : DEC, VOL. 29:4, p. 695-714
 1986 Gupta, A. K.
Govindarajan, V.
12.
Matching managers to strategies: point and counterpoint.
Human Resource Management
1986 : SUMMER, VOL. 25:2, p. 215-234
 1986 Gupta, A. K.
13.
R & D and marketing dialogue in high-tech firms.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 289-300
 1985 Gupta, A. K.
Raj, S. P.
Wilemon, D. L.
14.
Linking control systems to business unit strategy : impact on performance.
Accounting, Organizations and Society
1985 : VOL. 10:1, p. 51-66
 1985 Govindarajan, V.
Gupta, A. K.
15.
Contingency linkages between strategy and general manager characteristics: A conceptual examination.
Academy of Management Review
1984 : JUL, VOL. 9:3, p. 399-412
 1984 Gupta, A. K.
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