search query: @author Hite, R. E. / total: 12
references: 6-12 / 12
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6.
International advertising strategies of multinational corporations.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 9-17
 1988 Hite, R. E.
Fraser, C.
7.
Meta-analyses of attitudes toward advertising by professionals.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103
 1988 Hite, R. E.
Fraser, C.
8.
Salespeople's use of entertainment and gifts.
Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 279-285
 1987 Hite, R. E.
Bellizzi, J. A.
9.
Advertising to children : attitudes of business vs consumers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 40-53
 1987 Hite, R. E.
Eck, R.
10.
A preferred style of sales management.
Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 215-223
 1986 Hite, R. E.
Bellizzi, J. A.
11.
Consumers' attitudes towards accountants, lawyers, and physicians with respect to advertising professional services.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 45-54
 1986 Hite, R. E.
Bellizzi, J. A.
12.
Improving industrial advertising copy.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 117-122
 1986 Bellizzi, J. A.
Hite, R. E.
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