search query: @author Hooley, G. J. / total: 14
references: 6-14 / 14
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6.
Modelling the effects of advertising : some methodological issues.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 45-58
 1988 Hooley, G. J.
Wilson, N.
Wigodsky, P.
7.
Advertising budgeting practices of industrial advertisers.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 63-69
 1987 Lynch, J. E.
Hooley, G. J.
8.
Five common factors in top performing industrial firms.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 89-96
 1986 Hooley, G. J.
Jobber, D.
9.
Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation.
European Journal of Operational Research
1984 : APR, VOL. 16:1, p. 34-41
 1984 Hooley, G. J.
10.
The untapped markets for marketing research.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 335-352
 1984 Hooley, G. J.
West, C. J.
11.
Modelling the student university choice process through the use of conjoint measurement techniques.
European Research
1981 : OCT, VOL. 9:4, p. 158-170
 1981 Hooley, G. J.
Lynch, J. E.
12.
Multidimensional scaling of consumer perceptions and preferences.
European Journal of Marketing
1980 : VOL. 14:7, p. 436-448
 1980 Hooley, G. J.
13.
The multivariate jungle: the academic's playground but the manager's minefield.
European Journal of Marketing
1980 : VOL. 14:7, p. 379-386
 1980 Hooley, G. J.
14.
Perceptual mapping of product positioning: a comparison of two approaches.
European Research
1979 : JAN, VOL. 7:1, p. 17-23
 1979 Hooley, G. J.
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