search query: @author Jacobson, R. / total: 19
references: 6-15 / 19
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6.
Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 63-77
 1995 Lane, V.
Jacobson, R.
7.
Gaining comparative advantage through discretionary expenditures: the returns to R&D and advertising
Management Science
1992 : SEP, VOL. 38:9, p. 1264-1279
 1992 Erickson, G.
Jacobson, R.
8.
The "Austrian" school of strategy.
Academy of Management Review
1992 : OCT, VOL. 17:4, p. 782-807
 1992 Jacobson, R.
9.
Competition for market share in the presence of strategic invisible assets: the US automobile market, 1971-1981
International Journal of Research in Marketing
1992 : MAR, VOL. 9:1, p. 23-37
 1992 Erickson, G.
Jacobson, R.
Johansson, J.
10.
The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers
Journal of Consumer Research
1990 : MAR, VOL. 16, p.420-432
 1990 Jacobson, R.
Obermiller, C.
11.
The formation of expected future price: A reference price for forward-looking consumers.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 420-432
 1990 Jacobson, R.
Obermiller, C.
12.
Distinguishing among competing theories of the market share effect.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 68-80
 1988 Jacobson, R.
13.
The validity of ROI as a measure of business performance. (!Strategic business units)
American Economic Review
1987 : JUN, VOL. 77:3, p. 470-478
 1987 Jacobson, R.
14.
The strategic role of product quality.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 31-44
 1987 Jacobson, R.
Aaker, D. A.
15.
The role of risk in explaining differences in profitability.
Academy of Management Journal
1987 : JUN, VOL. 30:2, p. 277-296
 1987 Aaker, D. A.
Jacobson, R.
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