search query: @author Keller, K. L. / total: 10
references: 6-10 / 10
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6.
The brand report card
Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 147-157
 2000 Keller, K. L.
7.
Conceptualizing, measuring, and managing customer-based brand equity (Verbraucherforschung)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 1-22
 1993 Keller, K. L.
8.
Interpreting cross-cultural replications of brand extension research
International Journal of Research in Marketing
1992 : MAR, VOL. 10, p. 55-59
 1992 Aaker, D. A.
Keller, K. L.
9.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
10.
Effects of quality and quantity of information on decision effectiveness.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 200-213
 1987 Keller, K. L.
Staelin, R.
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