search query: @author Kelly, G. / total: 8
references: 6-8 / 8
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6.
Organizational processes in formulating marketing policies.
Industrial Marketing Management
1982 : APR, VOL. 11:2, p. 105-109
 1982 Kelly, G.
McLellan, R.
7.
Formulating business policy : a research-based teaching approach.
Management Education and Development
1981 : SPRING, VOL. 12:1, p. 19-26
 1981 Kelly, G.
McLellan, R.
8.
Business policy formulation: understanding the process.
Journal of General Management
1980 : AUTUMN, VOL. 6:1, p. 38-47
 1980 McLellan, R.
Kelly, G.
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