search query: @author Kumar, V. / total: 22
references: 6-15 / 22
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6.
Getting the most out of all your customers
Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 116-123
 2004 Thomas, J.S.
Reinartz, W.
Kumar, V.
7.
Research note: Multinational diffusion models: An alternative framework
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 318-330
 2002 Kumar, V.
Krishnan, T.V.
8.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
9.
Store-, market-, and consumer-characteristics: the drivers of store performance
Marketing Letters
1999 : FEB, VOL. 10:1, p. 5-22
 1999 Reinartz, W.
Kumar, V.
10.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
11.
Cross National Diffusion Research: what we know and how certain are we
Journal of Product Innovation Management
1998 : MAY, VOL. 15:3, p. 255-268
 1998 Kumar, V.
Ganesh, J.
Echambadi, R.
12.
Assessing the Competitive Impact of Type , Timing, Frequency, and Magnitude of Retail Promotions
Journal of Business Research
1997 : SEP, Vol. 40:1, p. 1-13
 1997 Kumar, V.
Pereira, A.
13.
A contingency framework for the mode of entry decision (Entscheidungsmodell; Auslandsinvestition)
Journal of World Business
1997 : SPRING, VOL. 32:1, p. 53-72
 1997 Kumar, V.
Subramaniam, V.
14.
The front and of new product development: a Canadian survey
R. and D. Management
1997 : JAN, VOL. 27:1, p. 5-16
 1997 Murphy, S.
Kumar, V.
15.
Capturing the cross-national learning effect: an analysis of an industrial technology diffusion
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 328-337
 1996 Ganesh, J.
Kumar, V.
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