search query: @author Madden, T. J. / total: 8
references: 6-8 / 8
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title | year | author | ||
6. |
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 23-29 |
1984 | Madden, T. J. Weinberger, M. G. |
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7. |
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 209-224 |
1983 | Dillon, W. R. Madden, T. J. Mulani, N. |
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8. |
Causal analysis and latent class models: an application to communication hierarchy of effects model.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 472-490 |
1982 | Madden, T. J. Dillon, W. R. |
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