search query: @author Marmorstein, H. / total: 7
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6.
Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 169-184
 1988 Lynch, J. G.
Marmorstein, H.
Weigold, M. F.
7.
The effects of frequency knowledge on consumer decision making.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 14-25
 1987 Alba, J. W.
Marmorstein, H.
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