search query: @author Mitchell, V. / total: 11
references: 6-11 / 11
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6.
A cross-cultural analysis of perceived risk in British and French CD purchasing
Journal of Euromarketing
1996 : VOL. 6:1, p. 5-22
 1996 Mitchell, V.
Yamin, M.
Pichene, B.
7.
Consumers' risk-reduction strategies: a review and synthesis
International Review of Retail, Distribution and Consumer Research
1996 : JAN, VOL. 6:1, p. 1-33
 1996 Mitchell, V.
McGoldrick, M.
8.
Organizational risk perception and reduction: a literature review
British Journal of Management
1995 : JUN, VOL. 6:2, p. 115-133
 1995 Mitchell, V.
9.
Using astrology in market segmentation
Management Decision
1995 : VOL. 33:1, p. 48-57
 1995 Mitchell, V.
10.
Using industrial key informants: some guidelines
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 139-144
 1994 Mitchell, V.
11.
A preliminary investigation into pre- and post-purchase risk perception and reduction
European Journal of Marketing
1994 : VOL. 28:1, p. 56-71
 1994 Mitchell, V.
Boustani, P.
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