search query: @author Moriarty, R. T. / total: 7
references: 6-7 / 7
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title | year | author | ||
6. |
Sloan Management Review
1983 : SPRING, VOL. 24:3, p. 3-15 |
1983 | Moriarty, R. T. Kimball, R. C. Gay, J. H. |
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7. |
Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 182-191 |
1982 | Moriarty, R. T. Bateson, J. E. G. |
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