search query: @author O'Malley, L. / total: 12
references: 6-12 / 12
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6.
The utility of the relationship metaphor in consumer markets: a critical evaluation.
Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 587-602
 1999 O'Malley, L.
Tynan, C.
7.
Vanishing point: the mix management paradigm reviewed
Journal of Marketing Management
1998 : NOV, VOL. 14:8, p. 829-851
 1998 O'Malley, L.
Patterson, M.
8.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
9.
Intimacy or Intrusion? The Privacy Dilemma For Relationship Marketing in Consumer Markets
Journal of Marketing Management
1997 : AUG, Vol. 13:6, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
10.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
11.
Direct marketing: rise and rise or rise and fall?
Marketing Intelligence and Planning
1995 : VOL. 13:6, p. 16-23
 1995 Evans, M.
O'Malley, L.
Patterson, M.
12.
Retailing applications of geodemographics: a preliminary investigation
Marketing Intelligence and Planning
1993 : VOL. 13:2, p. 29-35
 1993 O'Malley, L.
Patterson, L.
Evans, M.
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