search query: @author Park, C. W. / total: 17
references: 6-15 / 17
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6.
Evaluating the effects of advertising and sales promotion campaigns.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140
 1988 Park, C. W.
Roth, M. S.
Jacques, P. F.
7.
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 11-24
 1986 Park, C. W.
Young, S. M.
8.
High-stake decision making - an empirical study based on house purchase processes.
Human Systems Management
1982 : JUN, VOL. 3:2, p. 91-106
 1982 Chan, S. J.
Park, C. W.
Yu, P. L.
9.
Joint decisions in home purchasing: a muddling-through process.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 151-162
 1982 Park, C. W.
10.
Decision plans and consumer choice dynamics.
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 108-115
 1982 Park, C. W.
Lutz, R. J.
11.
Motivational reference group influences : relationship to product complexity, conspicuousness and brand distinction.
European Research
1982 : APR, VOL. 10:2, p. 91-101
 1982 Lessig, V. P.
Park, C. W.
12.
Familiarity and its impact on consumer decision biases and heuristics.
Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 223-230
 1981 Park, C. W.
Lessig, V. P.
13.
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: a protocol analysis.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 234-248
 1980 Bettman, J. R.
Park, C. W.
14.
Product quality judgment: information processing approach.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 211-217
 1979 Park, C. W.
Winter, F. W.
15.
A few questions on consumer information processing: two product cases, coffee and toothpaste.
Journal of Marketing Research
1978 : 2 MAY VOL.15 p.243-249
 1978 Park, C. W.
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