search query: @author Pride, W. M. / total: 7
references: 6-7 / 7
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6.
The impact of channel leadership behavior on intrachannel conflict.
Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 21-34
 1983 Schul, P. L.
Pride, W. M.
Little, T. L.
7.
A reassessment of the effects of appeals on response to mail surveys.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 365-370
 1980 Childers, T. L.
Pride, W. M.
Ferrell, O. C.
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