search query: @author Srinivasan, S. / total: 7
references: 6-7 / 7
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6.
Coupon characteristics and redemption intentions: a segment-level analysis
Psychology and Marketing
1998 : JAN, VOL. 15:1, p. 59-80
 1998 Ramaswamy, V.
Srinivasan, S.
7.
Why are royalty rates higher in service-type franshises?
Journal of Economics & Management Strategy
1995 : SPRING, VOL. 4:1, p. 7-31
 1995 Rao, R.
Srinivasan, S.
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