search query: @author Stern, B. / total: 7
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6.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
7.
Women's age in advertising : an examination of two consumer age profiles.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 38-47
 1985 Barak, B.
Stern, B.
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