search query: @freeterm CUSTOMIZATION / total: 14
references: 6-14 / 14
« previous page | next page »
 titleyearauthor
6.
What is personalization? A conceptual framework
European Journal of Marketing
2007 : VOL. 41:5/6, p.409-418
 2007 Vesanen, J.
7.
Model-based software configuration: patterns and languages
European journal of information systems
2006 : DEC, VOL. 15:6, p. 583-600
 2006 Dreiling, A. (et al.)
8.
How ready are customers for mass customisation? - An exploratory investigation
European Journal of Marketing
2004 : VOL. 38:11-12, p.1396-1416
 2004 Bardakci, A.
Whitelock, J.
9.
Product customization and price competition on the Internet
Management Science
2003 : AUG, VOL. 49:8, p. 1055-1070
 2003 Dewan, R.
Jing, B.
Seidmann, A.
10.
"A or B" to "A and B"
Creativity and innovation management
2001 : JUN, VOL. 10:2, p. 134-138
 2001 Mann, D.
11.
Standardization or adaptation of the international marketing mix: the role of the local subsidiary/representative
Journal of international marketing
2000 : VOL. 8:1, p. 78-98
 2000 Solberg, C. A.
12.
The role of third-party logistics providers in mass customization
International Journal of Logistics Management
2000 : VOL. 11:1, p. 37-46
 2000 Hoek, R.I. van
13.
Customization of product technology and integrated (international) new product success: Mediating effects of new product development and rollout timelines
Journal of Product Innovation Management
2000 : JUL, VOL. 17:4, p. 268-285
 2000 Chryssochoidis, G.M.
Wong, V.
14.
Higher than the bottom line: Reflections on some recent macromarketing literature
Journal of Macromarketing
1999 : JUN, VOL. 19:1, p. 48-74
 1999 Holbrook, M. B.
« previous page | next page »
SCIMA