search query: @freeterm brand equity / total: 26
references: 6-15 / 26
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6.
Building and measuring employee-based brand equity
European Journal of Marketing
2010 : VOL. 44:7/8, p. 938-971
 2010 King, C.
Grace, D.
7.
The relative importance of the brand of music festivals: A customer equity perspective
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 291-301
 2010 Leenders, M.A.A.M.
8.
Creating 'value' beyond the point of production: branding, financialization and market capitalization
Organization
2010 : SEP, VOL. 17:5, p. 517-542
 2010 Willmott, H.
9.
Branding of post-purchase ancillary products and services. An application in the mobile communications industry
European Journal of Marketing
2010 : VOL. 44:5, p. 547-566
 2010 Baker, W. E.
Sciglimpaglia, D.
Saghafi, M.
10.
The duality of political brand equity
European Journal of Marketing
2010 : VOL. 44:3/4, p. 496-514
 2010 Phipps, M.
Brace-Govan, J.
Jevons, C.
11.
Measuring political brand equity: A consumer oriented approach
European Journal of Marketing
2010 : VOL. 44:3/4, p. 460-477
 2010 French, A.
Smith, G.
12.
A model of customer-based brand equity and its application to multiple destinations
Tourism Management
2009 : APR, VOL. 30:2, p. 219-231
 2009 Boo, S.
Busser, J.
Baloglu, S.
13.
Use of e-mail signature files in the hotel industry
Cornell hospitality quarterly: hospitality leadership through learning
2009 : NOV, VOL. 50:4 p. 510-519
 2009 Magnini, V.P.
Honeycutt, E.D.Jr.
14.
Home country image, country brand equity and consumers' product preferences: An empirical study
Management International Review
2008 : VOL. 48:5, p. 577-602
 2008 Zeugner-Roth, K.P.
Diamantopoulos, A.
Montesinos, M.A.
15.
Sales promotions effects on consumer-based brend equity
International Journal of Market Research
2005 : VOL. 47:2, p. 179-204
 2005 Palazón-Vidal, M.
Delgado-Ballester, E.
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