search query: @indexterm ADVERTISING / total: 1883
references: 6-15 / 1883
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6.
What's so funny? The use of humor in magazine advertising in the United States, China, and France
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 404-416
 2011 Laroche, M. (et al.)
7.
Health branding ethics
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 33-45
 2011 Anker, T. (et al.)
8.
Damage control: limiting the fall-out from deceptive advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 394-403
 2011 Twomey, K. L.
Knight, J. G.
McNeill, L. S.
9.
Rx for brand consistency: Should pharmaceutical marketers send different messages to physician and consumer audiences?
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 380-393
 2011 Saxton, K.
10.
The measure of all things: Finding out that something doesn't work is the first step toward learning what does work
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 373-379
 2011 Watts, D.
11.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
12.
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 205-217
 2011 Liu, Q.
Gupta, S.
13.
Social marketing meets interactive media: lessons for the advertising community
International Journal of Advertising
2011 : VOL. 30:5, p. 815-838
 2011 Hill, R. P.
Moran, N.
14.
Private bloggers' motivations to produce content - a gratifications theory perspective
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1479-1503
 2011 Sepp, M.
Liljander, V.
Gummerrus, J.
15.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
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