search query: @indexterm Business-to-business / total: 118
references: 6-15 / 118
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6.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
7.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
8.
On the evolution of market institutions: the platform design paradox
Economic Journal
2010 : MAR, VOL 120:543 p. 215-243
 2010 Alós-Ferrer, C.
Kirchsteiger, G.
Walzl, M.
9.
A relational insight of brand personification in business-to-business markets
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76
 2010 Gupta, S.
Melewar, T.C.
Bourlakis, M.
10.
Innovation and performance outcomes of market information collection efforts: The role of top management team involvement
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 33-43
 2010 Harmancioglu, N.
Grinstein, A.
Goldman, A.
11.
"Living the brand": brand orientation in the business-to-business sector
European Journal of Marketing
2010 : VOL. 44:5, p. 653-671
 2010 Baumgarth, C.
12.
Business to business branding: external and internal satisfiers and the role of training quality
European Journal of Marketing
2010 : VOL. 44:5, p. 567-590
 2010 Roper, S.
Davies, G.
13.
Service-based business concepts: A typology for business-to-business markets
European Management Journal
2009 : DEC, VOL. 27:6, p. 442-455
 2009 Lay, G.
Schroeter, M.
Biege, S.
14.
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
International Journal of Research in Marketing
2009 : MAR, VOL. 26:1, p. 52-59
 2009 Hill, R.P.
Watkins, A.
15.
Partner selection in B2B information service markets
International Journal of Research in Marketing
2009 : MAR, VOL. 26:1, p. 41-51
 2009 Wuyts, S.
Verhoef, P.C.
Prins, R.
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