search query: @indexterm INTERNET / total: 1928
references: 6-15 / 1928
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6.
The globalization of social media: consumer relationships with brands evolve in digital space
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 564-570
 2011 Hutton, G.
Fosdick, M.
7.
Critical factors underpinning the e-CRM activities of SMEs
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 503-529
 2011 Harrigan, P.
Ramsey, E.
Ibbotson, P.
8.
Exploring the fit of real brands in the Second Life virtual world
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 934-958
 2011 Barnes, S.J.
Mattsson, J.
9.
Boards, CEOs, and surviving a financial crisis: evidence from the internet shakeout
Strategic Management Journal
2011 : OCT, VOL. 32:10 p. 1025-1045
 2011 Dowell, G. W. S.
Shackell, M. B.
Stuart, N. V.
10.
Social marketing meets interactive media: lessons for the advertising community
International Journal of Advertising
2011 : VOL. 30:5, p. 815-838
 2011 Hill, R. P.
Moran, N.
11.
Google Analytics for measuring website performance
Tourism Management
2011 : JUN, VOL. 32:3, p. 477-481
 2011 Plaza, B.
12.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
13.
Exploring the adoption and processing of online holiday reviews: a grounded theory approach
Tourism Management
2011 : APR, VOL. 32:2, p. 215-224
 2011 Papathanassis, A.
Knolle, F.
14.
Dealing with market dynamism: the role of reconfiguration in global account management
Management International Review
2011 : VOL. 51:5 p. 635-663
 2011 Shi, L. H.
Wu, F.
15.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
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