search query: @indexterm global marketing / total: 132
references: 6-15 / 132
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title | year | author | ||
6. |
Admap
2005 : VOL. 40:2, p. 14-16 |
2005 | Comstock, B. |
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7. |
Industrial Marketing Management
2003 : JAN, VOL. 32:1, p. 3-13 |
2003 | Lichtenthal, J. D. Eliaz, S. |
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8. |
International Journal of Advertising
2003 : VOL. 22:2, p. 183-202 |
2003 | Mooij, M. De |
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9. |
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 29-40 |
2002 | Melewar, T. C. Stead, C. |
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10. |
European Journal of Marketing
2002 : VOL. 36:5-6, p. 667-688 |
2002 | Shultz, C. J. II Nill, A. |
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11. |
European Journal of Marketing
2002 : VOL. 36:5-6, p. 570-594 |
2002 | Borgerson, J. L. Schroeder, J. E. |
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12. |
International Business Review
2001 : OCT, VOL. 10:5, p. 571-596 |
2001 | Rao, P. M. |
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13. |
Weltwirtschaft
2001 : 2, s. 149-172 |
2001 | Nunnenkamp, P. Spatz, J. |
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14. |
Journal of international marketing
2000 : VOL. 8:1, p. 65-77 |
2000 | Lazer, W. Shaw, E. H. |
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15. |
Journal of international marketing
2000 : VOL. 8:1, p. 6-26 |
2000 | Craig, C. S. Douglas, S. P. |
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