search query: @indexterm newspaper advertising / total: 87
references: 60-69 / 87
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60.
Dagbladen in de verdrukking.
Economisch Statistische Berichte
1983 : NOV 2, VOL. 68:3429, p. 1010-1015
 1983 Ours, J. C. van
61.
Das Anzeigenblatt : ein neuer Werbeträger im Widerstreit der Interessen.
Marketing: Zeitschrift fur Forschung und Praxis
1983 : AUG, VOL. 5:3, p. 161-164
 1983 Müller, S.
62.
Can newspaper audiences be simulated?
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 67-71
 1983 Soley, L. C.
63.
Estimating newspaper turnover rates.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 9-13
 1983 Sprague, J. D.
64.
Decorative models and the readership of magazine ads.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 27-32
 1983 Reid, L. N.
Soley, L. C.
65.
Advertising substantion and advertiser response: a content analysis of magazine advertisements.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 107-117
 1983 Healey, J. S.
Kassarjian, H. H.
66.
Travel advertising : newspapers versus magazines.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 39-43
 1982 Woodside, A. G.
Ronkainen, I. A.
67.
Effectiveness of different coupon delivery methods in building mass transit ridership.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56
 1982 Matosian, J.
68.
Techniques for developing newspaper audiences.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 11-14
 1982 Mattison, M.
69.
Does day-after recall penalize "feeling" ads? (in TV versus magazines)
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22
 1982 Zielske, H. A.
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