search query: @journal_id 588 / total: 237
references: 60-69 / 237
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60.
Attitude-behaviour inconsistency in exporting.
International Marketing Review
1992 : VOL. 9:3, p. 40-61
 1992 Eshghi, A.
61.
The economic community of Western African States : status, problems and prospects for change.
International Marketing Review
1992 : VOL. 9:3, p. 25-39
 1992 Greer, T. V.
62.
Redefining the strategic competitive unit : towards a new global marketing paradigm.
International Marketing Review
1992 : VOL. 9:3, p. 5-24
 1992 Schill, R. L.
McArthur, D. N.
63.
The role of accent on the credibility and effectiveness of the international business person: the case of Guatemala.
International Marketing Review
1992 : VOL. 9:4, p. 57-72
 1992 Tsalikis, J.
Ortiz-Buonafina, M.
LaTour, M. S.
64.
An application of Bagozzi's model to integration of countertrade research.
International Marketing Review
1992 : VOL. 9:4, p. 46-56
 1992 Okoroafo, S. C.
65.
Using the interaction approach to understand international trade shows.
International Marketing Review
1992 : VOL. 9:4, p. 32-45
 1992 Rice, G.
66.
Brand globally but advertise locally?: an empirical investigation.
International Marketing Review
1992 : VOL. 9:4, p. 18-31
 1992 Sandler, D. M.
Shani, D.
67.
Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials.
International Marketing Review
1992 : VOL. 9:4, p. 5-17
 1992 Miracle, G. E.
Chang, K. Y.
Taylor, C. R.
68.
Korean importer perceptions of US and Japanese industrial goods exporters.
International Marketing Review
1992 : VOL. 9:2, p. 59-73
 1992 Kraft, F. B.
Chung, K. H.
69.
Perceptions of organizational fairness : a cross-national perspectives.
International Marketing Review
1992 : VOL. 9:2, p. 41-58
 1992 Kotabe, M.
Dubinsky, A. J.
Lim, S. U.
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