search query: @indexterm new products / total: 1069
references: 603-612 / 1069
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 titleyearauthor
603.
Product positioning under price competition.
Management Science
1990 : FEB, VOL. 36:2, p. 175-199
 1990 Choi, S. C.
Desarbo, W. S.
Harker, P. T.
604.
Operationalisierung des Imagetransfers. Begrenzung des Transferrisikos durch Ähnlichkeitsmessungen.
Marketing: Zeitschrift fur Forschung und Praxis
1990 : VOL. 12:1, p. 5-10
 1990 Meffert, H.
Heinemann, G.
605.
Identifying factors which influence product innovation: a case study approach.
Journal of Management Studies
1990 : JAN, VOL. 27:1, p. 75-95
 1990 Romano, G. A.
606.
Accelerating the development of technology-based new products.
California Management Review
1990 : WINTER, VOL. 32:2, p. 24-43
 1990 Gupta, A.K.
Willemon, D.L.
607.
Financial innovation and first-mover advantages
Journal of Financial Economics
1989 : DEC, VOL. 25:2, p. 213-240
 1989 Tufano, P.
608.
Broaden the search for clues to product commercialization
Journal of Business Strategy
1989 : NOV-DEC, VOL. 10:6, p. 37-40
 1989 Buggie, F. D.
609.
Teaming up for market: cheaper, better, faster (!Radio Corporation of America)
Management Review
1989 : NOV, VOL. 78:11, p. 46-49
 1989 Valentino, D.
Christ, B.
610.
Strategic R&D policy
Economic Journal
1989 : VOL. 99:395, p. 74-83
 1989 Beath, J.
Katsoulacos, Y.
Ulph, D.
611.
Discovering unrecognized needs with consumer research
Research Management
1989 : MAR-APR, VOL, 32:2, p.36-39
 1989 Chay, R. F.
612.
Market pull/technology push. 3M's Scotchgard brand fabric protector. Procter and Gamble's Crest toothpaste. GE's Ultem resin 3M Procter and Gamble General Electric (GE)
Research Management
1989 : MAR-APR, VOL. 32:2, p.25-31
 1989 LaZerte, J. D.
Martin, W
Gross, Ph. M.
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