search query: @indexterm publishing industry / total: 173
references: 61-70 / 173
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61.
History and cyberspace: A Marketing history of the CD-ROM book industry
Journal of Macromarketing
1997 : SPRING, VOL. 17:1, p. 89-106
 1997 Rassuli, K. M.
Tippins, M. J.
62.
Newspapers' standards for acceptable advertising
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48
 1996 Rotfeld, H. J.
Lacher, K. T.
Latour, M. S.
63.
Newspapers' standards for acceptable advertising
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 37-48
 1996 Rotfeld, H. J.
Lacher, K. T.
Latour, M. S.
64.
Le numerique ramene la valeur ajoutee chez les editeurs
Analyse Financiere
1996 : DEC, 109, p.22-25
 1996 Flammarion, C.H.
65.
Les PME francaises de l'edition electronique
Analyse Financiere
1996 : DEC, 109, p.64-66
 1996 Cohen, J.
66.
La distribution des livres en France
Analyse Financiere
1996 : DEC, 109, p.67-75
 1996 Falzon, J.
67.
Multimedia überwinden.
Absatzwirtschaft
1996 : APR, p. 46-49
 1996 Laukamm, T.
Hanser, P.
68.
A comparison of gender role portrayals in magazine advertising: the Netherlands , Sweden and the USA
European Journal of Marketing
1995 : VOL. 29:11, p. 35-49
 1995 Wiles, J.
Wiles, C.
Tjernlund, A.
69.
Sondhi's Times
Asiaweek
1995 : DEC 8, VOL. 21:49, p. 42-49
 1995 Gearing, J.
70.
The structure of the American book publishing industry
Journal of Cultural Economics
1994 : /1995 VOL. 18:4, p. 313-322
 1994 Szenberg, M.
Lee, E. Y.
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